circle btnHow can I grow my future workforce?

The success of your business is directly tied to your ability to attract and retain the best talent. This is no easy feat in today’s changing workforce – with Baby Boomers retiring and young professionals being recruited by employers across the nation. Companies like yours are facing a challenge, but the more you understand the expectations of the “new generation workforce” the better you will fare.

Changing perceptions of manufacturing careers

Milwaukee 7 is working to build the SE WI Manufacturing Careers Alliance, a group of manufacturers dedicated to solving one of the biggest challenges facing the industry: a critical shortage of skilled labor. The regional economy depends on manufacturing as a driver of growth and prosperity. These are not the manufacturing jobs of yesterday – they require 21st century skills and ongoing training and development.  It is vital that the regional manufacturing industry:

  • Grows the pipeline of talent by promoting manufacturing as a rewarding, sustainable career option to young people, parents, and counselors;
  • Communicates with one voice to government, education and workforce development stakeholders so they can be more responsive to the industry’s needs.

The group is targeting October (Manufacturing Month in Wisconsin) to launch a “rebranding” of manufacturing careers in Southeast Wisconsin. Get involved by contacting Susan Koehn, Director, workforce industry partnerships at 414/287-4136.

Overwhelming support:
The public’s view of U.S. manufacturing

(Source: Overwhelming Support: U.S. public opinions on the manufacturing industry produced by The Manufacturing Institute and Deloitte)

Manufacturing is consistently recognized worldwide as one of the industries that contributes most to the economic prosperity of a nation and its citizens. Why then are U.S. manufacturers facing a gap — not only in finding the skills the needed, but also in Americans’ interest in pursuing long-term careers in manufacturing? To explore this dilemma, the Manufacturing Institute and Deloitte have teamed up to conduct the 5th US Public Opinion of Manufacturing study. The study reveals Americans remain steadfast in their support of manufacturing and also uncovers opportunities to strengthen interest, support and engagement in the U.S. manufacturing industry.

Americans value a strong manufacturing sector.


Americans have strong views on what needs to change and when the industry engages, perceptions change.


Yet Americans are reluctant to choose careers in manufacturing.

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Measuring the impact of campaign like MFG Day

Survey shows improved public perception in manufacturing

By illustrating the career opportunities available in today’s advanced manufacturing environment, the industry is making positive progress in changing the perception of manufacturing. >>More

Local resources

Dream It. Do It.™ is a national initiative sponsored by the National Association of Manufacturers. Its focus is to increase awareness of the high-paying, high-quality career opportunities available in manufacturing. Often over looked or distained as an industry characterized as being dark, dirty, and dangerous, manufacturing has changed and continues to evolve as a high tech field requiring knowledgeable, highly skilled people dedicated to making a difference.

Wisconsin is the 20th state to implement the program, which aims to create a single, powerful brand for manufacturing careers in support of local workforce development efforts. Our region is full of thriving, state-of-the-art companies which utilize high-tech, advanced manufacturing processes that result in quality products that compete in the global market.

FUEL Milwaukee
is an organization designed to help professionals connect to each other and enjoy living in MKE. The most transient of all professionals, Generations X and Y are highly likely to accept and keep jobs based on a city’s ability to produce a desired lifestyle (i.e. social life, arts and culture, cost of living).

The talent you’re trying to attract is not just assessing you as an employer. They’re assessing your community. FUEL helps professionals live Milwaukee to the fullest, while providing a network of like-minded employers to help solidify your company as a destination employer.

is social architecture firm that changes the way people connect. What is Social Architecture?

Put simply — it is the conscious design of an environment that encourages a desired range of social behaviors (How People Work, Live & Play) leading towards a goal (To Make Our City More Awesome!).

NEWaukee’s programs and initiatives motivate Milwaukeeans to look critically at the city in which we live, to realize its potential and to empower folks to shape a city of which we all want to be a part. We hope that whether you’re new to Milwaukee or simply ready to look at Milwaukee through a new lens, NEWaukee can help you fall in love with this city.

STEM Forward (formerly Engineers & Scientists of Milwaukee) was founded in 1905.  Originally conceived as a “cooperative body to meet the needs of engineers in the community”, STEM Forward has evolved into Southeastern Wisconsin’s leading technical organization providing and/or promoting educational outreach programs emphasizing Science, Technology, Engineering and Mathematics (STEM).

STEM Forward supports technological literacy education so that Wisconsin youth will be prepared for the 21st Century workforce.

We seek to advance regional prosperity by:

  • Engaging students to advance STEM competencies
  • Leading a collaborative approach to STEM talent development
  • Creating STEM awareness in the community
  • Optimizing the effectiveness of STEM programs

Why Does STEM Matter?
The growth rate for new STEM jobs in Wisconsin (17%) through 2018 is more than double the growth rate for all new jobs (8%).

STEM is not just an education issue…it is a talent development issue, an economic development issue, and ultimately a jobs issue.  STEM initiatives and programs focus on increasing the quantity, quality and diversity of STEM-proficient workers entering our workforce.

K-12 education, higher education, and public and private sector STEM employers work together in the development of our workforce.